BUYER CONFIDENCE
The more customer-friendly your policies, the more you will be able to convert potential buyers into customers. A few policies of particular importance are:
Payment Method
Buyers are more likely to bid on your items if your payment methods are clearly stated and easy to use. Research has shown that three out of four buyers prefer PayPal. In fact, items that offer PayPal are 50% less likely to end in an Upaid Item claim. Listing with Buy It Now and the Immediate Payments option also ensures that your item will remain open until you get paid.
Be sure to call out PayPal Buyer Protection in your listings, which automatically covers buyers up to $1,000. Clearly state alternative payment methods, such as checks or money orders. And if there are specific types of payment you don't accept, say so.
Shipping Terms
Clearly spell out your shipping costs and policies. Here are a few shipping tips to make your item more attractive to buyers:
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Bundle shipping into your item price and advertise "Free Shipping" in your title and description. |
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Offer a flat rate to a specified area (e.g., $15 to the lower 48 states). |
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Embed a shipping calculator directly in your listing if shipping is variable based on the buyer's location. |
Return Policy
Clearly state your return policy on your listing in order to increase buyer confidence . Research shows that 21% of non-buyers cite lack of return policy as the reason they buy elsewhere, according to eBay Consumer Research (July, 2005).
Warranty Services
You can now give buyers assurance and peace of mind by offering them a standard warranty or extended warranty on electronics and computer items via the Warranty Services program. The best part is that for every warranty sold on one of your items, you earn a cash bonus!
eBay Checkout
The simple, streamlined process of eBay Checkout ensures that buyers won't get worried or confused and stop before paying for the item they've won. If you use a 3rd party service provider to manage your listings, eBay Checkout Redirect inserts a "Pay Now" button in your listings that routes customers through eBay Checkout. Please be sure to ask for eBay Checkout Redirect from your 3rd Party Service Provider.
Seller FAQs
Answer buyers' questions quickly. Post your Frequently Asked Questions so prospective buyers can get answers without sending you an email. You can choose to display custom FAQ and other important information to buyers when they click on "Ask Seller a Question" from any of your item pages.
Buyer Management
The Buyer Management tool (available in "My eBay" under "My Account: eBay Preferences") enables sellers to have more control over who may bid on their listings. This feature helps to reduce post-transaction issues and potential unpaid items.
Buyers are more likely to bid on your items if your payment methods are clearly stated and easy to use. Research has shown that three out of four buyers prefer PayPal. In fact, items that offer PayPal are 50 times less likely to end in an Unpaid Item claim. Listing with Buy It Now and the Immediate Payments option also ensures that your item will remain open until you get paid.
Buyer Management allows sellers to block bidders:
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From a country which they have not designated they will ship to in Sell Your Item (or other listing tool). |
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With a net negative feedback score. |
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With two Unpaid Item strikes in the last 30 days. |
Sellers can also add specific buyers to their Buyer Block Exemption List. For example, if a buyer attempts to bid on an item and gets blocked, they can contact the seller to request permission to bid. If the seller agrees, they can add the buyer to their Exemption List.
Note: Use buyer blocking wisely. While helpful in reducing the likelihood of Unpaid Items, it may also limit the amount of bidders on your listing.
Signup for Ebay Seller Account
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