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2007 EBay Selling Holiday Guide
Increase Your Chances for Success
Create "the perfect listing" to encourage bidding and increase your final selling price.
Maximize Profits with Low Priced, No Reserve Auctions: Getting that first bid is critical, as buyers are more likely to jump in if there are already bids on an item. Similarly, reserve prices can cause buyers to lose interest if they assume an item is overpriced. Many successful sellers set a low opening bid with no reserve to jumpstart bidding and increase their final selling price.
Include Reasonable Shipping Costs: Specifying reasonable shipping and handling costs in your listing is essential--and improves your search ranking when buyers sort by total cost. eBay's free Shipping Calculator provides real-time shipping costs to buyers all over the world, so you can expand your market and increase your chances of success.
Maximize Your Item Title Be sure to include key words that buyers will search for, unique or descriptive attributes, and always check your spelling. If your item is new, consider using keywords like NEW, NIB (New In Box), or NWT (New With Tags) in your title. Your item title is critical in helping users find your items, so use each character wisely.
Describe Your Item in Detail: A good description is concise, well organized, and easy to read. Create bold section headlines, bulleted lists, and be sure to include item style/type, brand, condition, estimated value, your return policy, and any other attributes a buyer might need. You can even insert videos that highlight the unique features of your item.
Stand Out and Get Noticed
The more visibility you get and the more you differentiate your item, the better your chances for a successful sale. Try these top tips from eBay's most successful sellers:
Add a Gallery image: Add a Gallery photo to your listings. Gallery can increase final price by an average of 12% and increase the likelihood of selling by up to 10%.*
Use Subtitles: Highlight unique features of your item: accessories, specifications, guarantees, specials, or shipping deals that set your item apart .
Promote free shipping: Free Shipping is a hot holiday service--the big "extra" to send your holiday sales right over the top. When you list the first item, just enter "0" in the first service under Payment & Shipping. "Free" will appear in the shipping cost field of your listing.
Offer Gift Services: Offer gift wrapping, direct shipping to your gift recipient, and/or gift card services in your listings, and flag your services with the Gift Services icon.
Create an About Me page: About Me pages increase your visibility in Internet search results and boost buyer confidence by showcasing your unique story and helping them get to know you. Best of all, creating one is fast, easy, and free.
Take Advantage of Holiday Shipping Tips
Save time, money, and a trip to the post-office!
Get Free Boxes: Ship your items safely and easily with free supplies from the U.S. Postal Service®. They'll even deliver your supplies directly to you!
Print Postage and Shipping Labels: After the sale, you can print postage and labels on your home printer. The service is free; you pay only the cost of the shipping.
Schedule package pickup: The U.S. Postal Service® offers FREE Carrier Pickup right from your home. Just prepare your Priority Mail® and Express Mail® packages with eBay's Online Postage, then go to usps.com/pickup to request next-day carrier pickup. Same-day pickup can also be scheduled for $12.50 with Pickup On Demand.
Offer combined shipping to encourage multiple purchases: Shipping discounts let you offer buyers savings on shipping when they purchase multiple items from you. Listings with shipping discounts appear to buyers with the message: "Save on shipping."
Offer rush shipping to attract last-minute shoppers: Everyone loves a quick shipper, especially during the holiday season. Tell buyers how often and quickly you ship, and be sure to offer rush shipping options . Providing shipping deadlines and options for last minute buyers can be a big competitive advantage. Remember that holiday gift shoppers need to know that their packages will arrive in time. Here are the December deadlines:
December 11th: Priority Mail International service to Canada
December 14th: Parcel Post
December 18th: Global Express Mail International service to Canada
December 19th: First Class Mail
December 20th: Global Express Guaranteed service to Canada
December 21st: Priority Mail
December 23rd: Express Mail
Boost Your Business
The holiday season is a great time to give your business on eBay a permanent boost by finding new customers and encouraging their loyalty!
Bring them back with great communication: The more customer-friendly your policies, the more you will be able to convert holiday shoppers into loyal customers. State your Return Policy directly in your listing--just knowing you have one will increase buyer confidence. Display custom FAQ's on your Ask a Seller page and respond to emails quickly. Include extras or a handwritten note in the box to really surprise and delight your customers!
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